Aura Skin entered a competitive skincare category facing high Customer Acquisition Costs (CAC). The MVP Horse deployed a multi-variant creative testing pod and CRO checkout redesign that scaled them past $1.4M in quarterly GMV.
The Strategy
We replaced studio-shot product renders with dermatologist-backed objection handling, unboxing reactions, and real customer split-screen skin transformation comparisons.
At the same time, we implemented an optimized mobile slide-cart with 1-click bundle upsells that increased Average Order Value by 44%.